Tata Sons has doubled the royalty fee for companies using the Tata name, now set at Rs 200 crore. This marks a significant increase from the previous Rs 100 crore fee. Effective immediately, entities like TCS, Tata Steel, and Tata Motors are affected. The decision, announced on Friday, follows a five-year period of maintaining the royalty fee at Rs 100 crore. Tata Sons aims to boost the visibility and prestige of the Tata brand, evident in its recent title sponsorship of the IPL.
